Silk-goods Lane, Odenma-cho

On the left, the long shopfront of Daimaruya extends into the distance. The signboard under the eaves reads "silk and cotton goods," and the navy and red noren are dyed with a large "Dai" inside a circle. In the middle of the street, men carrying decorations with fans and ritual paper wands held high advance, and a similar party follows behind.

The strong navy and vermilion of the noren and the purple and green of the men's haori stand out vividly against the gray ground and pale sky. The lines of the store's roof converge into the distance, emphasizing the length of the street and the size of the shop.

Odenma-cho was a district where wholesalers of cotton and silk goods gathered, and Daimaruya was its leading firm. The procession is said to celebrate the raising of the ridgepole of the shop rebuilt after the great Ansei earthquake, and the men are thought to be firefighter chiefs carrying congratulatory gifts. It conveys the recovery of Edo.

In a series centered on famous sights, this lively scene of a celebratory party moving in front of a large store is a rare picture of a townspeople's event. The device of showing the noren emblem large is thought also to have carried the meaning of advertising the shop.